Can che….

Can che… turns the proverb and the scratchcard into equivalent forms of promise, showing how common speech and commercial language jointly administer individual desire. In the «Scratch & Win» series, Zampogna enlarges the game’s graphic design until it becomes the portrait’s very environment. He does not simply represent a ticket, but subjects a singular presence to the instructions, expectations and combinations established by a consumer device. Deprived of its stable conclusion, the proverbial formula no longer offers shared truth. It becomes a riddle governed by the same logic that promises a prize.

The enlarged face coincides with the ticket’s pink field, which levels skin, space and printed signs while absorbing personal identity into an impersonal surface. The figure remains recognisable, but its frontality guarantees no autonomy: it appears already translated into the game’s chromatic and serial code. Around it, repeated hens, dogs, horses, goats and fish turn animals into interchangeable units, intended more for checking a combination than constructing a narrative. The words «CACCIA AL PROVERBIO» retain the commanding authority of commercial communication, while the fragmented proverb emerging behind the figure contradicts that certainty. Between the concealed phrase and the repeated image, popular wisdom and luck are reduced to clues awaiting interpretation.

The work thus carries the contamination between «real reality» and «media reality» into the structure of identity. The subject is not merely superimposed upon a mythology of consumption, but seems able to appear only through it. Alongside the promise of wealth that governs the series, the proverb introduces a second illusion of mastery: the belief that experience can be ordered through a familiar phrase. Both systems remain incomplete. What confronts the viewer is a presence suspended between recognition and calculation, with neither a prize nor a concluding moral.