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Untitled turns luck into a device that assigns the same exchange value to ordinary life and its propitiatory animal, showing how individual desire is already organised by the grammar of gambling. In the Scratch & Win series, Zampogna does not simply represent the hope of a prize: he enlarges the language of the ticket until it becomes the environment in which the subject can appear. The promise of personal wealth thus assumes the form of an accessible yet devalued media mythology, able to convert the person, the animal and the promotional phrase into equivalent signs.

The cow scattered with dollar symbols converts the lucky animal into a monetary surface, reducing the announced prosperity to a serial emblem. Its crisp, caricatural design offers no fantastic alternative to reality, but makes the association between animal, money and prize immediately consumable. Beside it, the human figure retains an everyday recognisability, yet promotional phrases and game instructions cross and measure it according to the same code. The division of the sheet into two pieces also shapes the reading: the material break separates the protagonists without restoring their autonomy, since both remain absorbed into the same chromatic field and the same economy of expectation.

The work carries the contamination between “real reality” and “media reality”, developed in earlier phases of Zampogna’s research, to an ironic and tragic conclusion. Here an advertising image is no longer superimposed upon life: life itself appears already formatted as a winning or losing combination. The prize remains outside the image, while its apparatus occupies all the available space. What is left to the viewer is not the imminence of transformation, but the modest and impersonal measure within which desire has been made legible, repeatable and marketable.