Penis Enlargement Surgery Safe Or Sorry?
1996
- Year
- 1996
- Dimensions
- 180 × 205 cm
- Edition
- Unique
- Availability
- Available
Series
Critical text
Within the Horses series, the work turns bodily power into a media promise of correction, showing how modern desire replaces the experience of the body with its advertising measure. Zampogna takes the horse, a figure traditionally associated with energy, speed and mastery, and exposes it to the logic of a «Hustler» cover, where the body is already organised as commodity and solicitation. The juxtaposition does not oppose nature and artifice as intact terms. It makes them mutually legible within a contemporary mythology of performance, in which strength must be visible, quantifiable and continuously improved.
The nearly equivalent scale of the horse and the cover cancels the subordinate function of the media window: the insert does not comment on the scene, but competes with the animal’s presence and diverts its authority towards the magazine’s sexual code. The dominant orange and red further draw the two registers together, turning the equine body into a surface charged with the same promotional pressure imposed on the printed nude. Within this shared field, the headline «Penis Enlargement Surgery Safe Or Sorry?» converts virility into a technical and commercial problem. The promise of enlargement already contains doubt about its own safety, transforming the display of power into a confession of inadequacy.
The work occupies a decisive transition in Zampogna’s practice after Artmedia: the appropriated image no longer comes only from art history, but from the editorial production that regulates identity and desire. Within Horses, the animal therefore does not remain an intact emblem of freedom or vigour. It becomes the term through which «real reality» reveals itself as already contaminated by «media reality». Irony arises from the proximity of two apparently incongruous bodies, while the tragic implication lies in their equivalence: both are reduced to supports for a performance ideal that promises fulfilment precisely because it presupposes a lack.








